Rental Fees 格子价钱

在金河当老板只需低至RM99

To be a BOSS in Sungei Wang with as low as RM99

什么是格子铺？

格子铺，你听说了吗？

格子铺是做什么的，你知道吗？

关于格子铺，市面上有很多的说法：

1. 直接者：用最少的钱，实现开店的理想

2. 比喻者：新时代的分租概念，就和现在最普遍的合租是一样的道理。。。。

3. 简单者：几十个或更多的年轻人共同组成一个新颖时尚的购物中心

4. 懂法者：每个租格子的人都是老板，拥有对格子店铺监督管理权利以及建设优化的义务。

5. 梦幻者：大家走在一起，共同打造一家超级铺子，让每个人都做超级老板！

格子店这名字，极具港味。但实际上，它们的雏形是五六年前的日本兴起的寄卖柜。原来的寄卖柜只是用来摆放寄卖者收藏的二手玩具，2006年，“寄卖柜”模式被引入香港，精明的香港人不断丰富它的内容、更新模式、改进服务方式，让格子店卖的不止二手玩具，更卖商家自家制作的产品、公司测试市场反应的新产品、罕有收藏纪念品，甚至变成展览柜和小型广告场。于是它便有了这么一个港味的名字。

格子店近几年进入内地，广州，上海，深圳等地首先出现了这样的售卖方式。而从今年开始，更多的城市也相继有了自己的格子店。

格子店一般在城市繁华中心地带的商铺内，放置统一尺寸大小的格子柜，任何人只需每月支付很少的费用（一般在100至300元之间），就可以租用一个柜子寄卖自己的物品，相当于拥有了自己的一个迷你实体店，而且不必自己经营，格子店的主人会代你经营看管，招呼客人。

作为一种全新的创业途径和购物模式，格子铺潜力巨大，很有可能走红国内。世界上一些发达国家，都有类似的店铺，通过分担成本，降低了开店的风险，受到许多小本创业者青睐。格子铺的兴起，将为许多初次“下海”的人，特别是打工一族，提供新的创业途径。

“商业激烈竞争催生了这种经营新模式。”有关业内人士分析，开设一个单店，需要考虑租金、装修、水电和工资等花费，投入成本很大。格子铺瞄准这块市场，通过分割空间、减少投资额、免费促销等，吸引加盟商。而齐全的货色，便宜的价格，也让格子铺倍受消费者欢迎。

不仅如此，格子铺还能成为网购的实体。在网上开店的人，可以租一格，把货寄卖在格子铺里，作为网店的补充形式。毕竟对许多货品来讲，单靠网上的图片展示不够真实，只有看到真正的商品，顾客才能对产品的质量做出判断。而格子铺还可以作前提市场测试。企业可以把产品放在格子里，测试市场反应。

甚至还有人建议，兴许格子铺还能发展成换客的集聚地，一些人将自己的物品寄放在此，发现有更好的物品，就进行交换。

关于格子铺，很多人发表了自己的看法。

还在工厂打工的吴某认为，“格子铺这种经营方式挺新潮，可以给想做生意的人一些空间，很有特色。而且因为投资小，格子成本低，又无需精心打理，许多打工一族都可以来租个小格子，一圆创业梦。”去年，她在朋友的介绍下，租了一个小格子，并开始精心打理。“将第一份工作做好，并从中体验到快乐”，是这位“老板娘”最大的心愿。

What is Box Shop?

Have you heard about Box Shops?

Do you know what is Box Shop for?

They describe Box Shops in different ways:

• Straight forward: Using the least amount of money to achieve the dream to start a business.
• Metaphorically: A new era of sharing concept, just resemble the common sharing renting nowadays.
• Simple: Dozens or more youths gather to form a brand new shopping mall.
• Every renter of the box is Boss, where they have the rights to optimizes the shop management as well as the construction of the Box Shops.
• Ambiguously: Everyone works together, makes a superb shop and super boss

The name of Box Shops sound Hong Kong-ish. But the fact is it originating from Japan, where the the boxes are used by the item sellers to sell their second hand toys collection. In 2006, the “Boxes Selling Concepts” is introduces in Hong Kong. It had been enriched its contents, modified and improved the services. What we see now is the Box Shops not only selling secondhand toys collections but also the products of Business products, new products of company to test the response from the markets, sometimes it even can be the exhibition cabinet or the advertisement field. Hence, it gets such a Hong Kong-ish name.

关于MySQUARE

网络+零售生意规模

为了促使网络生意更多元化，MyDVS 设立了 MySQUARE™ 零售店提供许多年轻及具有创意的低资本创业家一个平台。MySQUARE™ 也提供许多增值服务推销格子生意，例如 印刷服务（I-PRINT）及多媒体电子看板（MyDVS）。MySQUARE™ 的经营概念实现年轻及低资本的创业家同时在网络及实体店去推销及售卖产品或服务，同时间也提供了另一个机会学习如何经营网络及零售商店。MyDVS 对于此具有创意的“网络+零售”新形式的生意模式充满信心。

MySQUARE™ 零售店拥有100个以上的格子以提供商人展示商品，例如：首饰、美容产品、手工制品等等。此生意模式促使传统的生意模式实现无局限的生意规模。

MySQUARE™ 的会员可以在全马所有分店使用会员卡赚取积分，日后积分可换取折扣，赠品及更多优惠。

MySQUARE™ 生意模式提供创业者以低成本低风险实行“零售+网络”生意，与传统的高资本高风险零售商店极为不同。MySQUARE™ 首个零售店位于马来西亚吉隆坡金三角 - 金河广场。Shop-In-Box在马来西亚属于比较新形式的生意模式，每一个格子都是不一样的卖家售卖多种产品。这项革新的生意模式实现两个目的： 第一，低成本实现“网络+实体”生意 ；第二：提升卖家商店知名度。

MySQUARE™ 提供一站式服务给卖家，因此卖家省下了许多开销如水电费、装修费、员工薪水、员工佣金、宣传费用等等。店面的员工会推销格子的产品及帮助顾客。买家可在 MySQUARE™ 浏览市场上许多时尚流行产品，并减少逛街的时间。店内每个格子都具有独特与创新的产品，因为店内的临近的格子都具有竞争性。

About MySQUARE

Online + Retail Business Dimension

To encourage more fun in online business culture, MyDVS has created the MySQUARE™ retail outlet with the aim of promoting youth involvement in our online society and to encourage creativity and entrepreneurship among youths in Malaysia. The MySQUARE™ consists of retail squares which couple with incredible value added services such as Print Services (I-PRINT) and Digital Signage Advertisement (MyDVS). MySQUARE™ business concept will allowed young entrepreneurs to provide personalised services or to showcase and sell their products with the objective to provide ample opportunities for aspiring youth entrepreneurs to improve their business and online marketing skills. As such business concepts, MyDVS is proud and confident to embark on this new business dimension which consist of creative retail platform and the emerging E-commerce solution.

At the heart of this retail area is a series of glass display boxes in which young entrepreneurs can display their items in the boxes to showcase their products such as accessories, beauty products, handmade product and etc. before venturing into a full retail outfit. This retail concept is being carried out to be in line with the our vision to create young e-entrepreneurs so as to engage the youths and to encourage them to participate in the borderless business dimension.

MySQUARE™ members can shop with their membership card at the retail outlet to collect point and enjoy discounts off on any purchase they made online.

MySQUARE™ Retail concept allows interested youths to start their online and retailing businesses at a very affordable operating cost and much lower business risk than the conventional way. MySQUARE™ first retail outlet is also located strategically in in the heart of KL center in the Golden Triangle Area – Sungai Wang Complex. Shop-in-a-Box is a relatively new shopping concept in Malaysia whereby different sellers display their products at a common shop space through various display boxes. This revolutionary shopping concept is able to achieve 2 main objectives which make it an increasingly popular shopping choice in Malaysia: Lower operating cost for the sellers and Focused shopping experience for the buyers.

Sellers will also save up huge expenses on labour costs and operating expenses since there will be sales support provided by the MySQUARE™ Display operator whose main job is to assist in the promotion and sales of the items in the display boxes. Buyers will enjoy greater shopping experience because this concept allows many products to be displayed at a common spot, thereby reducing shopping time. Very often, products displayed at these boxes are more innovative and unique because of direct competition and comparison with neighbouring boxes.